Website Privacy Policy

Last Updated: January 27, 2026

1) Introduction
A Place At Home – North Texas (“A Place At Home – North Texas,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy.

This Privacy Policy explains the types of information we may collect from you or that you may provide when you visit https://aplaceathomenorthtexas.com/ (the “Website”), and how we collect, use, maintain, protect, and disclose that information.

This Policy applies to information we collect:
- on this Website;
- through email, text, and other electronic messages between you and us;
- when you interact with our advertising on third-party websites or services if the advertising links to this Policy.

This Policy does not apply to information collected by:
- us offline or through other websites or means not connected to this Website; or
- third parties (including third-party websites, apps, or services) that may link to or be accessible from this Website.

By using this Website, you agree to this Privacy Policy. If you do not agree, do not use the Website.

2) Children Under 18
This Website is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you believe a child has provided personal information to us, please contact us so we can delete it.

3) Information We Collect
We may collect several types of information from and about users of our Website, including:

A) Personal information you provide
When you fill out forms, request information, or contact us, you may provide:
- Name
- Email address
- Phone number
- City/ZIP code and service-area information
- Details about requested services (e.g., companion care, personal care, respite care, dementia support, post-hospitalization support, 24-hour/live-in needs)
- Scheduling preferences
- Other information you choose to include in your message

Please do not submit sensitive personal information (e.g., Social Security numbers, insurance member IDs, full medical records) through Website forms unless we specifically request it via a secure method.

B) Automatic information (device + usage data)
As you navigate the Website, we (and our service providers) may automatically collect:
- IP address
- Browser type, device type, operating system
- Page visits, time on page, click behavior
- Referring/exit pages
- Approximate location (based on IP)

C) Cookies and similar technologies
We may use cookies, pixels, tags, and similar tools for:
- Website functionality and preferences
- Performance analytics
- Marketing measurement and ad attribution

(See Section 7 for more details.)

4) How We Collect Information
We collect information:
- Directly from you (forms, calls, emails, texts)
- Automatically (cookies, analytics, server logs)
- From marketing platforms (aggregated and/or attribution data)

5) How We Use Your Information
We may use the information we collect to:
- Respond to your inquiry and provide requested information
- Schedule consultations, assessments, or calls
- Communicate with you about services and care options
- Improve Website performance and user experience
- Conduct internal analytics and reporting
- Deliver marketing communications where permitted (with opt-out options)
- Maintain security and prevent fraud or abuse
- Comply with legal obligations and enforce our rights

6) How We Share Information
We may share information as follows:

A) Service providers
We may share information with vendors who help operate our Website and business (hosting, forms, CRM, email/SMS, analytics, advertising). These vendors may access information only to perform services for us and are expected to protect it.

B) Franchise/affiliated operations (limited)
A Place At Home – North Texas may share information within the A Place At Home franchise network when reasonably necessary for operational support, quality assurance, compliance, or training—only to the extent required.

C) Legal compliance
We may disclose information to comply with law, court orders, or regulatory requests, or to protect rights, safety, and security.

D) Business transfers
If our business assets are sold or transferred, your information may be transferred as part of that transaction.

E) With consent
We may share information for other purposes with your explicit consent.

We do not sell your personal information.

7) Cookies, Tracking & Advertising
Cookies and similar tools help us understand Website usage and improve performance. You may manage cookies through browser settings. Blocking cookies may impact Website functionality.

We may use analytics and advertising tools (e.g., Google Analytics, Meta Pixel) to understand traffic and measure campaign effectiveness. Some third parties may use cookies or pixels to collect information over time. We do not control third-party tracking technologies.

8) SMS/Text Messaging Privacy (If You Opt In)
[Please confirm if you use SMS/texting. If yes, this section can be kept. If not, we recommend removing or stating it's not currently used.]

If you opt in to receive SMS messages, we may send texts related to your inquiry, scheduling, service updates, or customer service.

Opt out: Reply STOP to unsubscribe.
Help: Reply HELP or contact us.
Message and data rates may apply.
Message frequency varies.
We do not sell your phone number.

9) Your Choices and Rights
You may:
- opt out of marketing emails (unsubscribe link or contact us),
- opt out of SMS (reply STOP),
- control cookies via browser settings,
- request access/correction/deletion of personal information where applicable by law.
Some state laws may provide additional rights. You can submit requests using the contact information below.

10) Data Security
We use reasonable safeguards to protect your information. However, no website transmission or storage system is completely secure.

11) Data Retention
We retain personal information only as long as needed for business, legal, and operational purposes.

12) Changes to This Privacy Policy
We may update this Policy from time to time. Updates are effective when posted. The “Last Updated” date indicates the latest revision.

13) Contact Us
For questions or requests regarding this Privacy Policy:
A Place At Home – North Texas
Phone: 972-788-8489
Email: (northtexas@aplaceathome.com)